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Chilterns Food and Drink gets a boost

Monday 5 December 2016

A Taste of the Chilterns

The Chilterns Conservation Board has been awarded £24,000 through Defra's Great British Food Grant to deliver a ‘Taste of the Chilterns’ project, in partnership with the Chilterns Tourism Network. The project will celebrate and promote the rapidly expanding Chilterns food and drink offer, developing appealing new trails, events and marketing resources to put the spotlight on Chilterns food and drink, making it an integral part of the area’s tourism offer. It will capitalise on the Chilterns as a four-season destination, giving potential visitors more reasons to travel in the shoulder months and out of season months.

The Chilterns food and drink sector has seen great change in the last few years with many new food and drink producers, festivals and eateries being established. There have been notable developments including many new vineyards and micro-breweries offering tours, tastings and events. Despite all this product development, awareness of the Chilterns food and drink offer is low, and the Chilterns is undersold as a foodie destination because these producers and retailers are too busy either making and / or selling their products. The project will encourage collaboration and create promotional content that all businesses can use.

The project consists of:

  1. Campaigns such as Celebrate a Chilterns Christmas showcasing the growing Christmas retail offer across the region.
  2. Developing a Chilterns vineyard trail, (the Chilterns Wine Route) showcasing some of the area’s excellent award-winning wines, and combining this with circular walks and itineraries from the vineyards that take in the local landscape and attractions; link to transport hubs and offer accommodation options.
  3. Commission a short film that will take the viewer on a Chilterns food discovery.
  4. A new Chilterns Food and Drink microsite, building on the very successful pilot ‘Taste of the Chilterns’, but with much more content. This will include food & drink itineraries; ideas for themed short breaks, events, festivals and experiences; and producer profiles.
  5. A 3-day Celebration of Chilterns Food and Drink in March 2017 encompassing food and drink walks, themed tours and tastings at many different locations across the Chilterns and working with a range of partners.
  6. Communications programme, including working with established UK and international food bloggers and social media. 

 

Further information and Project Contact

Annette Venters aweiss@chilternsaonb.org tel 01844 355508

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