Monday 5 December 2016
A Taste of the Chilterns
The Chilterns Conservation Board has been awarded £24,000 through Defra's Great British Food Grant to deliver a ‘Taste of the Chilterns’ project, in partnership with the Chilterns Tourism Network. The project will celebrate and promote the rapidly expanding Chilterns food and drink offer, developing appealing new trails, events and marketing resources to put the spotlight on Chilterns food and drink, making it an integral part of the area’s tourism offer. It will capitalise on the Chilterns as a four-season destination, giving potential visitors more reasons to travel in the shoulder months and out of season months.
The Chilterns food and drink sector has seen great change in the last few years with many new food and drink producers, festivals and eateries being established. There have been notable developments including many new vineyards and micro-breweries offering tours, tastings and events. Despite all this product development, awareness of the Chilterns food and drink offer is low, and the Chilterns is undersold as a foodie destination because these producers and retailers are too busy either making and / or selling their products. The project will encourage collaboration and create promotional content that all businesses can use.
The project consists of:
Further information and Project Contact
Annette Venters firstname.lastname@example.org tel 01844 355508