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Boost for rural economy of Chilterns

Friday 22 June 2012

The Chilterns Tourism Network has just been awarded £21,000 by LEADER, the rural grants body, to promote the Chilterns Area of Outstanding Natural Beauty as a tourist destination. The project will specifically focus on increasing the number of staying visitors by promoting short breaks, targeting populations in London and the Midlands.

The Chilterns Tourism Network is a group of over 100 tourism businesses set up by those interested in promoting tourism in the Chilterns including destination businesses, accommodation providers and countryside managers. The Chilterns Conservation Board is a leading member and played a key role in securing the grant.

The grant will be used to:Cyclists at a pub

  • Develop a dedicated tourism web site for the Chilterns, making it easy for those from outside the area to access information and plan a holiday.
  • Carry out a 12 month promotional programme including press and tour operator visits.
  • Provide marketing and branding material and organise tourism workshops aimed at getting businesses in the Chilterns to champion the destination. 

Nick Phillips of the LEADER Programme said:

"With nearly £50m coming into the Chilterns every year from overnight stays alone this project will be a great boost and a good value investment. The Chilterns has so much to offer visitors, from wonderful countryside and village pubs to historic buildings and high streets. It is amazing that the Chilterns are not as well known as the Cotswolds and this project will put the Chilterns very much on the national map. The more businesses that join the Tourism Network the more of an impact it will have."

The Chilterns LEADER programme has supported many tourism projects including bed and breakfast accommodation, farm self catering businesses and the Chiltern Cycleway. With a budget of over £30,000 the Chilterns Tourism Network are encouraging all tourism associated business to join the website and be part of the Chilterns brand for 2012!

Annette Venters of the Chilterns Conservation Board said:

"We have clear objectives and with this money we will be able to make a significant impact that will put the Chilterns on the tourism map for good. We are focusing on generating more overnight stays capitalising on the Chiltern’s proximity to London and the Midlands."

To find out more about the Chilterns Tourism Network contact Annette at aweiss@chilternsaonb.org or on 01844 355508.

To enquire about grants for tourism businesses in the Chilterns contact Nick Phillips on 01494 568969 or email nick.phillips@leader-programme.org.uk

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