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Open for Business

‘Open for Business’ – promoting tourism in the central Chilterns

Open for Business is a three year tourism programme in the central Chilterns led by the Chilterns Conservation Board, with some key partners including the Chilterns Tourism Network and Visit Buckinghamshire. It is funded by the HS2 Business and Local Economy Fund and aims to maintain and build a vibrant visitor economy in the central Chilterns. The programme includes a series of festivals and events, a communications programme and other initiatives to drive footfall to the area. The programme continues to 2023.

We have been busy supporting our rural economy in many different ways over the last few months, see here for a summary of what we've been doing.

The main elements of the project are

B2B Experiential Rural Tourism workshops

Join our rural tourism workshops in January 2022 and find out how you can tap into the rapidly growing market for bookable visitor experiences. This is part of a wider initiative to promote Experiential tourism, including free 1:1 business support for a limited number of companies, to help you develop, distribute and market your experiences. Further details 



Chilterns Walking Festivals


The Festivals run twice a year (in May and October) with a 15 day programme of 90+ guided walks giving walkers the chance to meet the artists, craftspeople, farmers, food producers, countryside rangers, archaeologists, historians and storytellers of the Chilterns. ‘Open for Business’ will develop many more walks in the central Chilterns area linking in with local businesses. Follow us on Facebook to find out more about the Walking Festival and be the first to know when the programme goes live https://www.facebook.com/ChilternsWalkingFestival/

The next Festival will take place 21 May - 5 June 2022. (Summary report for Oct 2021 Festival here)

Businesses - could you offer a tour or tasting as part of the event? This will help promote your business and add value to the walks. We would love to work with you to create some unbeatable experiences showcasing the best of the area.


Chilterns Food & Drink

Celebration of Chilterns Food & Drink, autumn 2022

This foodie celebration will showcase the region’s impressive and ever-growing range of distilleries, breweries, farm shops, cafes, pubs, restaurants and other independent local food and drink producers. It will take in multiple locations and venues in the central Chilterns. We are working on this now, watch this space for further details!

B2B Food & Drink workshops

Two workshops were held in July 2021 focusing on the opportunities for food tourism in the Chilterns. Presentations below:

Food & Drink tourism- Mary Tebje, Chilterns Tourism Network SEE HERE 

Food & Drink local trends and opportunities, Annette Venters, Chilterns Conservation Board SEE HERE 

Promoting Film and TV tourism

We have been working with Visit Buckinghamshire to help promote the new Midsomer Trail, a self-guided tour travelling along the Misbourne Valley, highlighting the most popular filming locations in the central Chilterns, and taking in many visitor attractions and hospitality businesses along the way SEE HERE. We have promoted a series of Midsomer on the Misbourne walks and tours as part of the last three Chilterns Walking Festivals. 


Networking events, business engagement and training

These will take place throughout the programme. The next workshops will be focusing on how to develop and promote bookable tourism experiences, to reach new audiences and generate additional footfall. The workshops will take place 10 and 20 January 2020, contact Annette for details aweiss@chilternsaonb.org 

For more information about the project please contact aweiss@chilternsaonb.org tel 01844 355500

Festivals and Events in the central Chilterns 2022

Chilterns Walking Festival 21 May - 5 June
Buckinghamshire Artweeks 11– 26 of June





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